You know what we love about Hyundai and Kia? In what feels like just a few short years, they have become synonymous with quality. Featuring the latest tech, some of the best warranties, and surprisingly affordable prices, they go toe-to-toe with the best names in the business, including some luxury brands.

Hyundai and Kia both hail vibrant, city-of-the-future Seoul, South Korea. Not only do these neighbors reside in the same city, truth be told they are siblings, being owned by the same parent company. On top of that, Hyundai is partly owned by Kia, and Kia is partly owned by Hyundai. Given all those connections, it’s not surprising to see some overlap and some collaboration. But there are a few ways that Hyundai stands out.


There are some segments of the auto industry that only Kia offers, and some others that only Hyundai offers. For example, there is no equivalent of the Kia Sedona minivan on the Hyundai side. And only Hyundai makes a sporty hatchback coupe like the Veloster. While Kia’s lineup has more models, Hyundai has a targeted brand specializing in affordability and efficiency. That’s not to say that Hyundai isn’t branching out. New electric vehicles are in the works and the all-new three-row Hyundai Palisade SUV prove otherwise.



One of the trademarks of both Hyundai and Kia is affordability. Where else can you get a sleek vehicle with a near luxury interior for such low prices. The Kia Rio and Hyundai Accent start at $14,995 and $15,390 respectively. Hyundai usually represents a better value. Because, like the Rio and Accent, almost all the comparable models are within $1000 of each other, with the Hyundai being slightly lower in cost. For example, bigger models such as the Kia Sportage and Sorento cost a little more than the Hyundai Tucson and Santa Fe.
And both brands will save you money at the pump. Both Hyundai and Kia have a robust and expanding lineup of electric, hybrid, and plug-in hybrid vehicles. Hyundai offers the Ioniq Electric, Ioniq Plug-in Hybrid, Elantra, and Sonata Hybrid while Kia boasts the Niro Hybrid or PHEV, Optima Hybrid or PHEV, and Soul EV. Even the nonhybrid options are usually thrifty in the gas department compared to their competitors.


We can’t help but talk about the Genesis brand, the luxury arm of Hyundai. Built to squarely take on those “other” import brands, the Genesis is posh, impressive, and a bit of a speed demon as well. The 2019 North American Car of the Year, the Genesis comes in three versions: the G70, G80, and G90 and the difference between them is primarily size and style–but they all look more like something you’d be chauffeured in than something you’d use to chauffeur a soccer team. Don’t be fooled into thinking that Hyundai is just another cookie cutter brand. There’s far more than meets the eye behind the Hyundai badge!

Overall, both Hyundai and Kia have some sporty options and engines, but Hyundai takes the cake (and lets you eat it too) with models like the Sonata and Veloster along with the standalone Genesis brand. Because in and among all the sensible prices and great fuel efficiency, Hyundai hasn’t lost the joy of driving an athletic and powerful machine.